Get ready to soak up the summer vibes at East Troy’s First Friday: Beach Bash on Friday, August 1, 2025, from 5 to 8 p.m. at East Troy Village Square Park! We’re bringing the beach to the square — no sunscreen required.

MUSIC: 

Big Al Wetzel Band

Beach Games: Test your skills with sand-free beach volleyball, limbo contests, hula hoop challenges, and more.

Tiki Bar & Beer Tent: Sip on refreshing summer drinks — think fruity mocktails, and beachy brews.

Water Fun: Cool off with splash-tastic activities like water balloon tosses and misting stations.

Market: Shop beach-inspired finds from local makers and artisans.

VIP Cabana Lounge: Upgrade your beach bash with exclusive seating, tropical treats, and cool cocktails in our private, shaded oasis.